Erin Parsons is a world-renowned makeup artist with over 25+ years’ experience. Her career began in 1997 while training under the legendary Pat McGrath, helping to launch Pat McGrath Labs. Fast forward a decade and Erin is now the Global Makeup Artist for Maybelline NY (#1 makeup brand in the world) and a Farfetch Beauty Global Collective Member. She is a household name in the beauty industry and is well-known for her mastery of color and creative approach to beauty.
Erin is a social media phenomenon. Having launched her TikTok in 2021 she quickly has grown to be one of the most influential voices in social beauty with over 1.4m TikTok followers. Erin has the highest engagement in the beauty category on TikTok with a 10x difference (vs. major brands like Fenty & Charlotte Tilbury). She also has category-leading engagement rate on Instagram with over 550k followers.
Erin is also an in-demand name for celebs and supermodels. Her clientele includes Gigi and Bella Hadid, Kendall Jenner, Gisele, Irina Shayk, and more. In 2022 Erin’s look for Gigi Hadid at the Met Gala had over 200m impressions within 48 hrs.
Erin is very passionate about youth empowerment and education. In 2022, Erin started her own foundation and archive, The Beauty Complex, which provides access to resources that support inner beauty and mental health in youth.
From her own experience and curiosity, Erin has also become known as the “Beauty Historian” and enjoys educating her audience on the history of makeup. She owns one of the largest vintage makeup collections in the world with over 10,000 pieces, from Marilyn’s lashes to Elizabeth Taylor’s Cleopatra wigs and Amy Winehouse’s makeup.